![]() So from brown to red, now brown is someone that is, you know, we classically consider brown as RX. Now to kind of compare it to where are the high levels, the upper levels. And you’re kind of working up and building your skill sets, but almost 70% of people that are coming through your doors are in this zone. You’re like very much in the early stages. And again, it’s kind of difficult unless you’re familiar with the level method to understand what yellow and orange is, but yellow and orange is like, you don’t really have a strict pull-up yet. They’re not old, they’re not like old members and out of those numbers, for yellow and orange, 68% of people were in yellow and orange. And we had about, about 13, 12, 12 and a half thousand data points of people that have complete overall levels. ![]() And I don’t wanna dive so much into the numbers and the details, but by seeing like the actual numbers, you can see where people fall. So what I’m gonna be referencing now comes from last month and it’s from the new data that we have. So we kind of spread out the levels and made it a little bit easier. Now we had our first edition of the map up to about 2019, and then we revamped all of the map data for 2.0 based on the data that we had then. So if anybody is listening familiar with the Level Method, you know that big map we have, it’s all the colorful thing for levels. So a little bit of background, you know, the map. How do we know that? And what does that mean for our programming, for our service delivery and even for our pricing? And so today we’re gonna answer the question who actually is coming into the gym. And I think everybody listening to this podcast intrinsically knows that we’re not seeing like CrossFit Games athletes coming into the gym, but Nathan actually has some data on that. And so we have a hard time reigning it in, but over one of our last conversations, we were talking about avatars and people coming into the gym. So before we got on, Nathan and I were talking about like, there’s always eight different topics we wanna talk about. ![]() So joining me today is Nathan Holiday and, Nathan, welcome back to Two-Brain Radio, man. Welcome to another edition of Two-Brain Radio. Who’s buying gym memberships these days? Soldiers and hardcore athletes, soccer parents, someone else? The answer is critical for gym owners and Chris Cooper has it. ![]()
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